Trending Topics & Insights 2025
2025 marks a pivot to barrier-focused skincare, supporting skin's natural defenses with microbiome-friendly formulations. Expect holistic healing innovations...
Skincare, makeup, and body care feel almost edible with indulgent scents and textures. Brands like Glow Recipe and Rhode lead this enjoyable trend...
Salmon DNA and trout sperm extracts for repair are hot, with L'Oréal partnering for sustainable alternatives to palm oil...
50% of US adults buy beauty on TikTok/Instagram ($800/year average). Ingredient-led shopping from social media drives 50% of buys...
65% of consumers seek eco-friendly brands; 55% pay more for sustainable products. Blue Beauty trend uses marine ingredients for biodiversity...